BigPrivacy® is a TED Talk Breakthrough Idea Worth
Data is an industry. Our data is a
multi-billion dollar industry. They don’t call it Big Data for
Data is also a key to unlocking medical mysteries and finding cures
for diseases that have plagued generations. We have all of this
information at our fingertips, but we can only use a fraction of
Privacy laws have been put in place to protect the individuals
generating this data – and rightly so – but antiquated approaches
to protecting privacy results in a diluted, less effective version
of the original data.
However, protecting privacy and maximizing the benefits from using
Big Data do not have to be at odds.
We have barely scratched the surface of how our society can benefit
from maximizing the full potential of Big Data, but that is about
Data is everywhere. Every time we do an internet search, every time
we buy something at the grocery store, every time we see the
doctor, we are generating data.
The accumulation of all of this information, generated by billions
of people around the world, is Big Data.
The collection and analysis of Big Data already allows us to
predict the weather, tell us what movies we’ll like and even tell
doctors and pharmaceutical companies which strain of flu they need
to vaccinate against this year. But it could do so much more.
Vice President Biden has challenged all of us around the world to
put all of our resources into finding a cure for cancer. He has
called this the “Moonshot for Cancer". The biggest hurdle when
accepting the Vice President’s call to action is that the billions
of bits of data that have been collected by doctors and scientists
around the globe—like lab tests, health histories, a record of the
medications people take, -- sit in silos and cannot be analyzed as
Why? One of the biggest reasons is that hospitals and cancer
centers are hesitant to share information because the current
approaches to privacy can create liability concerns.
My colleagues and I have spent the past 4 years studying how to
unlock the promise and true value of Big Data. We asked “what
if…? “What if we could enable data to be used more freely to
achieve its highest possible value while still protecting
privacy? What would that do for the medical world? What would
that do for data as a business? We spoke with experts around the
world. Four years and four patents later we have a solution – we
call it BigPrivacy.
BigPrivacy® infuses both privacy and security into data
so that it is protected by default to minimize liability while
retaining the full use of the data.
You may have heard of something called Digital Rights Management or
DRM. DRM uses technology to limit copies that you can make of music
or movies you've purchased. BigPrivacy® is like standing
DRM on its head - instead of a company telling you what copies you
can make of their data, it enables a trusted enterprise on your
behalf to control what copies and uses are made of your data.
Instead of DRM - think of it as PRM or Privacy Rights Management.
It provides technology enforced privacy controls over who can make
use of your data in a way that maximizes the value of the data
without compromising privacy.
The benefit of infusing privacy and security into the data is that
controlled sharing of highly personal and restricted data is made
possible while protecting the privacy of individuals and minimizing
The same way that iTunes, Netflix and Spotify revolutionized
digital media, BigPrivacy® can revolutionize digital
privacy. This breakthrough could propel the “Moonshot for Cancer",
facilitate untold other discoveries and unlock the full value of
This is BIG - this is