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Technologies that solved historical privacy and security problems are no longer sufficient. New technical measures are now required by regulation.  

Thankfully, BigPrivacy® preserves and even increases your ability to use data.   



GDPR Facts​
  • The GDPR requires unprecedented new technical measures to support “data protection by default�? to enable the flow, commercial use, and value maximization of data in a way that recognizes, respects and enforces the rights of individual data subjects
  • Traditional technologies like encryption, hashing, and Privacy Enhancing Techniques (PETs, e.g., k-anonymity, l-diversity, and differential privacy) were developed long before GDPR requirements were established and fail to satisfy new GDPR data protection by default requirements.
  • Static “anonymous/pseudonymous�? tokens fall short because links between data subjects and identifying information remain readily ascertainable, so they fail to satisfy data protection by default requirements, because of re-identification risks from unauthorized data linking.
  • Stateless “anonymous/pseudonymous�? tokens developed for PCI compliance in the payment card industry fail to enforce authorized re-linking and revealing of personal data under the controlled conditions as necessary to support iterative analytics and beneficial secondary uses of data.
BigPrivacy Benefits​
  • BigPrivacy technology supports GDPR requirements for “data protection by default�? by controlling the linkability of personal data to individual data subjects.

  • Click here to download this Mini-Guide

Data Analytics | Data Sovereignty | Employment-Related (HR) | Health-Related Data
Cloud Computing | Digital Advertising | Shortcomings of Old Technology | IoT

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