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BigPrivacy® can improve upon digital advertising practices to better protect privacy while increasing consumer engagement and enhancing value and accuracy of personal data​. ​

BigPrivacy Benefits​
  • BigPrivacy can foster greater trust with consumers to enable cross-device, geo-specific, real-time, targeted advertising that:
    • Leverages dramatically increased availability of interconnected devices;
    • Responds to consumer demand for selective controls enabling increased engagement with trusted merchants while protecting personal information from misuse; and
    • Overcomes privacy challenges to unlock digital economic growth.
  • Since individuals serve as the common nexus between all devices, platforms, and sensors that pertain to them, personalized information and targeted advertising services can be coordinated across devices, platforms and sensors versus less efficient siloed approaches.
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Data Analytics | Data Sovereignty | Employment-Related (HR) | Health-Related Data
Cloud Computing | Digital Advertising | Shortcomings of Old Technology | IoT

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