It is no longer sufficient for a person to give
consent for their data to be used for data analytics.
Thankfully, Anonos BigPrivacy® preserves and even
increases your ability to use data.
The GDPR requires the adoption of new, unprecedented technical
measures to protect personal data before it can be legally used for
GDPR processing obligations and liabilities apply to both:
Data Controllers doing analytics on personal data of EU data
Data Processors doing analytics on behalf of Data Controller
Penalties of up to 4% of global gross revenues of Data
Processors, plus 4% of global gross revenues of customers of Data
Controllers are possible.
Data Controllers and Data Processors can be liable for failures
of one another to comply with processing restrictions due to GDPR
joint and several liability provisions.
The GDPR requires different levels of de-identification to
enable the optimal type and level of de-identification for
organizations to use personal data for analytics while meeting
their compliance obligations to protect the privacy of
BigPrivacy technology enforces the highest practical level of
de-identification for different data uses to achieve the optimal
balance between the utility of data and protecting privacy and
security of data.