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It is no longer sufficient for a person to give consent for their data to be used for data analytics.

Thankfully, Anonos BigPrivacy® preserves and even increases your ability to use data.  

 The GDPR requires the adoption of new, unprecedented technical measures to protect personal data before it can be legally used for analytics.

GDPR Facts​
  • GDPR processing obligations and liabilities apply to both:
    • Data Controllers doing analytics on personal data of EU data subjects; and
    • Data Processors doing analytics on behalf of Data Controller customers.
  • Penalties of up to 4% of global gross revenues of Data Processors, plus 4% of global gross revenues of customers of Data Controllers are possible.
  • Data Controllers and Data Processors can be liable for failures of one another to comply with processing restrictions due to GDPR joint and several liability provisions.
  • The GDPR requires different levels of de-identification to enable the optimal type and level of de-identification for organizations to use personal data for analytics while meeting their compliance obligations to protect the privacy of individuals.
BigPrivacy Benefits​
  • BigPrivacy technology enforces the highest practical level of de-identification for different data uses to achieve the optimal balance between the utility of data and protecting privacy and security of data.

  • Click here to download this Mini-Guide

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